Brand Finance, a UK-based brand valuation consultancy has ranked the United Bank for Africa (UBA) as the strongest Nigerian brand in 2025.
In its report, titled ‘The Nigeria 25 2025’, the organisation said the ranking reflects significant changes in the country’s leading brands, with banking brands climbing the ranks to dominate the top 10.
“This demonstrates a growing recognition of the sector’s resilience and adaptability, particularly as financial services play an increasingly crucial role in driving Nigeria’s economy forward,” Brand Finance said.
“United Bank for Africa has risen from ninth position in 2024 to become the strongest Nigerian brand in 2025, with a BSI score of 92.4/100 and a corresponding AAA+ rating, the highest accolade for brand strength awarded by Brand Finance.”
According to the firm, UBA excels in key research metrics, achieving high scores in brand familiarity, preference, and consideration, signalling strong consumer trust and loyalty.
“Notably, the bank scores exceptionally well on price acceptance, outperforming other leading African peers – such as Capitec in South Africa and Equity Bank in Kenya – on this metric,” the consultancy firm said.
“Over the past year, UBA has prioritized digital banking, innovation, and technology investments, which are essential drivers of brand strength in Africa’s banking sector.
“The focus is aimed at improving the customer experience and enhancing engagement with consumers in the future.”