Football rivalry has taken to the skies as Norwegian Air and British Airways agreed to a lighthearted social media wager ahead of England’s FIFA World Cup quarter final against Norway.
The friendly challenge began when Norwegian Air tagged British Airways on Instagram with a bold proposal, asking if the UK airline was willing to “risk its logo” ahead of the highly anticipated showdown.
Under the agreement, whichever country’s team loses the quarter final match will see its national airline temporarily replace its Instagram profile logo with that of the winning airline for 24 hours.
British Airways accepted the challenge after initially joking, “Don’t make bets you can’t win,” setting the stage for a unique off the pitch contest that has delighted football fans online.
The exchange quickly gained attention across social media, with both airlines trading playful jabs in support of their national teams as anticipation builds for the blockbuster encounter.
England head into the match as one of the tournament favourites, while Norway are chasing another upset after their impressive run to the quarter finals, powered by the form of striker Erling Haaland.
Regardless of the result on the pitch, one airline’s Instagram page will be sporting its rival’s logo for a day, proving that World Cup fever has spread well beyond the stadium.
