The Cinema Exhibitors Association of Nigeria (CEAN) has reacted to allegations by some leading filmmakers who accused cinemas of intentionally marginalising their films.
Recently, filmmakers Niyi Akinmolayan, Toyin Abraham, and Ini Edo publicly alleged that cinemas were undermining their movie releases.
Akinmolayan, the director of Colours of Fire, warned that he would expose cinemas he claimed were involved in dishonest practices. Toyin Abraham complained that her recent film, Oversabi Aunty, was being pushed aside in certain cinemas, while Ini Edo said dealing with the alleged misconduct of some cinema operators had become frustrating and draining.
In an official statement, CEAN’s executive chairman explained that cinema scheduling is primarily driven by real-time audience demand and ticket sales, a crucial strategy during periods of shifting viewer preferences.
The association emphasised that box office performance is largely influenced by marketing, audience interest, and a film’s existing fan base, rather than bias or favoritism.
CEAN clarified that films with higher audience turnout naturally receive more showtimes to meet demand and prevent empty screenings.
The association confirmed it is investigating the specific complaints, including failures to honour valid tickets or process refunds.
“Filmmakers are encouraged to engage established channels when raising concerns, noting that many reported issues may arise from misunderstandings,” the statement reads.
CEAN also called for a roundtable dialogue between filmmakers, distributors, and exhibitors to resolve the ongoing dispute.