Media personality Daddy Freeze has responded to criticism over his choice of attire at the Service of Songs held in honour of late actor Alex Ekubo, saying he wore black because he viewed the event purely as a mourning occasion.
Ekubo, who passed away on May 11, 2026, at the age of 40 after battling advanced metastatic kidney cancer, was celebrated during a Service of Songs on June 10 at The Monarch Event Centre in Lagos.
Although the event invitation specified a white dress code — symbolising purity and a celebration of life — Daddy Freeze and his wife attended dressed in black, sparking reactions on social media.
Speaking during an Instagram Live session, the broadcaster admitted he was at fault for not complying with the dress code but explained that the oversight was unintentional.
According to him, the instruction to wear white was placed in a corner of the invitation and escaped his notice.
Daddy Freeze said he struggled to see the occasion as a celebration, insisting that Ekubo’s passing remained a painful and untimely loss.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite. My eyes did not go there.
“The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing about. I don’t see what the concept was about. But for me, it was sorrowful because somebody who was that young, at least compared to me. My mother’s youngest child is one year older than Alex.
“So for me, he was not going to glory. He was a tragic loss until we were able to wrap our head around that. Yes, I agree that he has gone to a better place, but I just don’t agree that he needed to go now, neither do I agree with people who were saying Christ died at 33. What Christ achieved at 33,
“I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work on earth. Do you believe that? Can we stop being sentimental and be honest?”
The media personality also explained that in his cultural background, black or traditional attire is commonly worn to funerals, adding that he was unfamiliar with the idea of wearing white to a Service of Songs.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there. I do not believe that a service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black.
“The part of Nigeria that I come from, na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning.
“Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended,” he added.