Nigeria’s telecommunications company, 9mobile, has again rebranded, this time taking a new name, T2.
The unveiling took place on Friday at the Eko Convention Centre in Lagos.
The change of name comes a year after LH Telecommunication Limited acquired a majority stake in the network provider.
LH Telecommunication acquired 95.5 percent stake in 9mobile, leading to a change in control of 9mobile.
This is the second time the company’s name will be changed, after it was rebranded from Etisalat to 9mobile in 2017.
Speaking at the event, Femi Banigbe, chief executive officer (CEO) of Emerging Markets Telecommunication Services Limited (EMTS), described the rebrand as “the beginning of a bold new chapter” for the company.
“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history. It is a declaration that we are no longer who we were, but we are becoming something greater. We are becoming something more ambitious,” Banigbe said.
He said the transformation goes beyond a new logo or tagline, representing instead a renewed mission and promise to customers.
The CEO noted that technology is now an integral part of business, culture and human connection, and that Nigerians are increasingly demanding speed, access, and relevance.
“We see it in the rising tide of the youth, we see it in the entrepreneurs that are all over the place across our nation, in the boldness of our startup ecosystem, in the resilience of our SMEs, in the desires of our families to stay connected, to stay informed and to stay entertained anytime and anywhere,” he said.
The EMTS boss stressed that to remain relevant, the company must evolve radically and pragmatically, reimagining how it does business.
He added that the brand is “proudly Nigerian” and built on the spirit of resilience and tenacity that defines the country.
“In the face of overwhelming odds, our people, the Nigerian people, we have shown a spirit of resilience and of tenacity that continues to inspire the world,” he said.
Banigbe said the company has weathered difficult times and experienced setbacks, but just like Nigeria, it consistently returns stronger and more resilient.
The CEO said the company will always come back with renewed focus and determination to tackle the challenges of its market.
In his remarks, Bosun Tijani, minister of communications, innovation and digital economy, commended mobile network operators (MNOs) for their role in transforming Nigeria’s digital landscape.
He highlighted the industry’s growth from fewer than a million mobile lines in 2001 to over 220 million today, as well as the leap in broadband penetration from single digits to nearly 50 percent.
“The MNOs have invested boldly, spending more than 75 billion in towers, fibre, and now 5G, all without any government subsidy. The MNOs have powered our economy, contributing around 16 percent to our GDP, and creating millions of direct and indirect jobs,” Tijani said.
The minister described the T2 rebrand as a strong signal of the company’s readiness to compete, innovate, and contribute more boldly to Nigeria’s ambition of becoming a global digital powerhouse.
“Let this rebrand be more than a change of colours or new logo. Let it be a renewed commitment to innovation, to service excellence, and to the millions of Nigerians whose lives and businesses depend on your network every single day,” he said.
Tijani assured that the government would continue to work with industry players like T2 who are “bold enough to invest, agile enough to adapt, and visionary enough to embrace change before it is forced upon them”.
