FBN Holdings Plc has announced a rebrand, adopting the new name First HoldCo Plc (FirstHoldCo) across all its subsidiaries.
In a statement by its Secretary, Adewale Arogundade, the company described the change as a significant step in redefining its identity, unifying its subsidiaries, and reinforcing its heritage.
FirstHoldCo emphasised that the new name reflects its forward-looking vision and commitment to strengthening its leadership in the financial services sector.
Speaking on the development, Group Managing Director Wale Oyedeji said, “This transition to First HoldCo Plc is a defining moment in our history as we chart a bold course for the future.”
“The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions.”
He added that the unified brand will enhance operational synergies, improve clarity of services, and strengthen trust among stakeholders.
Oyedeji also highlighted that the transformation positions the group as a strong financial services organisation in global markets, ensuring it remains ahead of industry trends.
“This rebranding represents our strategic foresight and determination to remain at the forefront of innovation, balancing heritage with progress and tradition with transformation,” he concluded.