Nigerian music icon Innocent Idibia, popularly known as 2Baba, has unveiled his new management outfit, A Guy Entertainment.
The announcement, made on Tuesday, comes a year after he ended his long-standing partnership with Now Muzik, the agency that had previously managed his career.
In a statement posted on Instagram, 2Baba introduced his newly formed team, highlighting a strategic move aimed at strengthening his brand and legacy.
Mary Ebubedike, Head of Legal and Communications for A Guy Entertainment, described the move as a significant milestone in the artist’s nearly 30-year career.
The company will be responsible for managing his music releases, brand collaborations, international ventures, and creative partnerships to further grow his influence on both local and global stages.
“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of BABA’S brand. This move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape,” the statement reads.
“With a career spanning over thirty years, BABA has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy.
“From music releases and brand partnerships to global engagements and creative collaborations. The team will manage the full spectrum of his career, both locally and internationally.
“The new management team is made up of seasoned professionals in music business, branding, digital innovation, and entertainment law, all committed to strategic, value-driven decisions that reflect 2BABA’s identity and unmatched standards.
“In the coming months, fans and industry partners can look forward to a powerful rollout of new projects, live experiences, and social impact campaigns that will further define BABA’S next era.”
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