Music executive and superstar Davido’s manager Asa Asika has revealed that the way collaboration works in the Latin music industry is not “Afrobeats style.”
In a recent interview with the French news website Ventes Rap, the talent manager and co-founder of The Pug Entertainment stated that the music industry does not function by having all of the major artists on a single song.
“The Latin artistes, they collaborate way more than the Nigerian artistes, and that’s the thing. ‘Cause Spanish is the second most spoken language in America, so they are forcing it down your throat. You can have one song that has Bad Bunny, J Balvin, Ozuna all on the same record,” he said.
“You probably will never get a song that has Davido, Burna Boy, Wizkid, Asake on one song. That is not really Afrobeats style,” he added.
His comment came after he had told the publication that there have been some collaborations between top artistes in Nigeria, though it might not be as much as in the Latin music industry.
“There are big collaborations. Burna Boy and Wizkid have a song. David and Kizz Daniel have a song. Davido and Olamide have a song. Asake is on David’s album. They work. Like the big artistes in Nigeria work,” he said.
“They might not collaborate as often, but they definitely do. Collaboration is one of the major things that have pushed Afrobeats to where it is,” he added
Nigerian talent manager who co-founded The Plug, a management, publishing, licencing, distribution, and entertainment company; best known for being Davido’s manager.
