Nigerian media personality and entrepreneur Toke Makinwa has opened up about the unsuccessful ventures of her handbag and makeup businesses, despite her attempts to establish a presence in the beauty and fashion industries.
Speaking during an episode of Master of Craft, Makinwa reflected on her entrepreneurial journey, revealing that her first attempt at launching a handbag line did not succeed, while her subsequent makeup business also failed.
However, she disclosed that she is making plans to relaunch her makeup brand, noting that the setbacks have taught her valuable lessons about entrepreneurship and effective business management.
“I failed. It’s just constantly failing, but failing forward, and being comfortable enough to take those risks that do not actually sink you, but shape your decisions going forward,” she said.
Makinwa spoke on the need for business owners to identify the weaknesses in their products and strategies rather than remain attached to ideas that are not working.
“Maybe it’s the colouring, maybe it’s the stitching, maybe it’s just the idea. You have to keep learning on the job,” she stressed.
