Popular Nigerian music video director TG Omori has opened up about the financial struggles he faced in his career, despite being one of the most sought-after directors in the country.
Omori revealed that he only began making profits from shooting music videos in 2023, following years of accumulating production debts.
He admitted that for five years, he was in significant debt and could only clear it through income generated from his personal brand.
The disclosure came during an interactive session with fans on X on Tuesday. When a fan inquired about how he balances production costs and profit margins to avoid undercharging or overcharging, Omori replied: “I only started making profits in 2023. Every time I’m losing money from pick up shoots or something! Budget is never enough, in fact I was in bad production debt for 5 years. Just had to live with it, I was paying up and taking more to cover up. I was only able to pay it off through money my brand and personality was fetching me. It’s a tough life for creatives. Hug a creative beside you today.”
In 2023, reports highlighted that music star Davido disclosed during an interview with Beats FM Lagos that he paid TG Omori a staggering N100 million to direct the music video for his hit track ‘Jowo.’ Omori later confirmed the payment in a social media post, marking a significant milestone in his career.