Money now produces hits not music anymore – Reminisce

35

Nigerian musician Remilekun Safaru, better known by his stage name Reminisce, has claimed that when it comes to finding a hit song, money has surpassed quality music.

The multifaceted rapper recalls that successful songs used to dominate the charts in Nigeria’s music business purely due to their high calibre.

Reminisce, who appeared on the “I Said What I Said” podcast, claimed that the majority of popular songs these days rely more on massive budgets than on musical merit. He stated:

“The game has now changed to another phase. The phase where you now have to spend money to get hits.

“Money now produces hits not music anymore. That’s the phase we are in now. Whatever song you see [popping], go ask what the marketing budget was. That’s what determines how big a song is. It’s no longer just music anymore.”

In a diffrent story, Reminisce discussed the music business and his dreams for his children’ future professions.

He emphasised the difficulties and unpredictability of the sector in a Pulse audio appearance.

Reminisce said that only a few people succeed in the music business, likening it to professional football.

Since even gifted people might not succeed in the music industry, he emphasised the value of education and having a fallback plan.

Even though music has been successful for him, he stated that he does not want his kids to make music their main occupation.

Instead, he advises them to prioritise education and consider music as a secondary option.

He stressed that less than five percent of people succeed in the music industry, using the analogy of Ronaldo’s success compared to thousands who don’t make it.

He said:

“No, I don’t want my children to do music, and I don’t think they should. I’m not speaking as an African parent; I’m speaking from my experience.

“The thing is, music is crazy. You can be the most talented person and end up with nothing; it’s like football. I have friends whom I used to play football with, and some of them ended up having professional deals, and I have people who are 43 like me and are still hoping to get something.