Renowned music producer, Don Jazzy has revealed to ‘upcoming’ artists for the first time, his six criteria for signing anyone to Mavins.
In a recent interview, the singer revealed some of the criteria he evaluates before signing any musician to his record label, Mavin Records.
The music entrepreneur, who is known for his ability to find raw potential, discussed his six creative requirements when signing any musician.
Don Jazzy explained that, while he used to dismiss social media awareness as a consideration, it is now one of the first things he looks for in musicians.
Other significant factors he considers are talent, diligence, mannerism, character, and age.
Don Jazzy believes that young people drive the market because they are more invested in culture and are more willing to support and promote an artist on social media.
Don Jazzy’s signing criteria emphasize on the value of skill and character, as well as the use of social media in promoting new musicians.
In his words:
“Once upon a time I wouldn’t think of signing an artist that is social media savvy but now I kind of want to put it at the beginning of my list.
Talent, due diligence, mannerism, character, age at the moment is kind of important as well. The people that move the market are the young ones because the older guys are busy making money for the family and are worried about their family. They don’t care about helping you to go and stream or watching your social media to know when you post but the young guys are still much into the whole culture.”
As the founder of Mavin Records, Don Jazzy has a wealth of experience in discovering and developing emerging talent in the music industry.
