Kim Kardashian‘s shapewear and clothing brand, SKIMS, has been designated as the NBA’s official underwear partner. This multi-year collaboration grants SKIMS exclusive rights to supply underwear to NBA players, coaches, and personnel.
The collaboration was officially unveiled on October 30, 2023, and will come into play during the 2023-24 NBA season. SKIMS will offer NBA players a diverse selection of underwear, encompassing briefs, boxers, and tank tops.
“We are thrilled to partner with SKIMS, a brand that is known for its innovative and inclusive products,” said Adam Silver, NBA Commissioner. “SKIMS is a perfect fit for the NBA, and we are excited to provide our players with the best possible underwear.”
“I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” said Kim Kardashian, Co-Founder and Creative Director of SKIMS.
The collaboration between SKIMS and the NBA represents a significant achievement for Kardashian’s brand. SKIMS has already established itself as a prominent name in the shapewear sector, and the NBA partnership will facilitate the brand’s expansion into the men’s underwear market.
Additionally, this partnership underscores the NBA’s dedication to inclusivity. SKIMS is renowned for its extensive range of sizes and styles, making it a strategic move for the NBA to connect with a broader and more diverse audience.
In summary, the partnership between SKIMS and the NBA is mutually advantageous. SKIMS gains access to a new demographic, while the NBA benefits from SKIMS’ forward-thinking and inclusive product offerings.