Nigerian rapper Tochukwu Gbubemi Ojogwu popularly known as Odumodublvck has stated that stream farming is a common practice in the music industry.
Odumodublvck has denounced the technique on his X page, raising doubts about its applicability in gauging an artist’s level of accomplishment.
Odumodublvck claims that stream farming is the practice of boosting an artist’s streaming figures in order to give the appearance that they are well-known.
He did point out, though, that this approach does not result in actual results, such reservations and ticket sales.
Odumodublvck wrote:
“There’s a high level of stream farming going on in the Nigerian music industry.
“Farming is crazy cause it’s not translating into shows. It’s not translating into bookings and ticket sales home and abroad. So, what’s the point?”
The artiste’s comments have sparked reactions with many weighing in on the issue.
While some have defended stream farming as a necessary marketing tool, others have condemned it as a form of deception.
Stream farming refers to the practice of artificially inflating an artiste’s streaming numbers on platforms like Spotify, Apple Music, and YouTube.
This can be achieved through various means, including bots, fake accounts, and paid streaming services.
The goal of stream farming is to create a false impression of popularity, which can lead to increased visibility, credibility, and ultimately, financial gains.
