Fast-rising musician Fido has alerted his fans to the purportedly dishonest tactics used by certain marketing companies.
Fido claims that these businesses deceive artists into thinking they are the cause of their fame, which leaves them feeling reliant and indebted.
According to Fido on X, marketing firms give artists the impression that they are assisting them while, in fact, the artists are making money for the businesses.
He highlights the importance of artists knowing their own value and what they provide.
He emphasises that artists should be aware of their worth and the value they bring to the table.
Fido also warned his followers that once an artist appears to be self-sufficient and aware of their capabilities, the marketing companies will turn against them and will allegedly try to tarnish the artist’s reputation and make them look bad in the public eye.
Fido wrote on X: “Marketing company go make you feel like na them Dey help your life, whereas na you Dey make money for them, dem go still make you feel like say without them you no go fit make am. My brothers and sisters, open your eyes and be wise. The day you show to them you know what you’re doing, they turn your enemies, and they paint you bad out there. #shineyoureyes”.
In a follow-up statement, Fido emphasised the importance of marketing in the music business but expressed his concerns about the exploitative tactics used by some marketing companies.
Fido claimed that a marketing company was trying to control him as if they had signed him and are stealing from him.
He alleged that these companies are collecting 70% of his show money, leaving him with only 30%.
Furthermore, Fido stated that these companies do not want him to see the backend of how his music revenue is generated.
Fido’s statement reads: “Marketing is very important in the music business, I’m not discrediting the effort of marketing companies, but which one is, marketing company trying to control me like they signed me, steal from me. How will a marketer be collecting 70% of all my show money and me, the artist, get 30% + they don’t want me to see the backend of how my music revenue is generating…Who does that?”
