According to the streaming giant, this fund aims to amplify underrepresented stories and perspectives in podcasting.
Spotify announced this at the end of its Sounds of Africa campaign, which featured six artistes and six podcasters on an extensive awareness drive on the African creative ecosystem. The campaign was rounded off with a night of merrymaking in Johannesburg, South Africa, where some of the creators as well as music industry stakeholders were present.
The six podcasters featured in the campaign included Kenya’s Mantalk.ke and The Sandwich Podcast, Nigeria’s I Said What I Said and Tea with Tay and South Africa’s True Crime ZA and After School is After School with Sis G.U.
The six artistes were Kenya’s Chris Kaiga and Nikita Kering’, Nigeria’s Ladipoe and Preyé, and South Africa’s Nomfundo Moh and Zoë Modiga.
The host for the evening was the multi-talented Patricia Kihoro, who kicked off the event with a fireside chat with Jocelyne Muhutu-Remy, Spotify Africa’s Managing Director.
Muhutu-Remy shared about the Spotify journey in Africa and how platforms like Spotify can help out African storytelling on the map. A creator panel featuring Eli and Oscar of Mantalk.ke, Jola from I Said What I Said podcast and South African artist Zoë Modiga reiterated the importance of telling our own stories as a way of changing the perceptions of the continent.
“This is the first of many initiatives to come. We would like to highlight even more African creators on an even bigger scale, to ensure that the whole world knows that Africa is not just a moment, it is here to stay.”
