Afrobeats singer Joseph Akinwale Akinfenwa-Donus, widely known as Joeboy, has shared his perspective on why the genre has gained international recognition.
He attributed Afrobeats’ global success in part to the naturally extroverted character of many Nigerians, which helped amplify its reach and appeal.
Speaking in a recent interview with Zwart, Joeboy also highlighted the abundance of talent in Nigeria, the country’s large population, the influence of social media, and the support from the Nigerian diaspora as key factors in the genre’s worldwide rise.
He said, “Afrobeats is here now because it has been a long time coming. And there’s so much talent, it’s only right that we just spread it to the world. Thankfully, Nigeria has a very huge population back home and even in the diaspora.
“Naturally, we are very loud. That’s what they said. So, we are very out there. And, wherever we are in the world, we like to represent [our culture]. That also played a huge role [in Afrobeats gaining global attention]. And also, social media and the quality of music coming out from Nigeria.”
