“Why Wizkid, Davido, others are still relevant” – Tiwa Savage

Renowned Nigerian Afrobeats queen Tiwa Savage has emphasised the value of musicians establishing deep bonds with their followers.

Tiwa Savage clarified on a recent episode of the “Shopping The Sneakers” podcast that cultivating these connections enables fans to interact with an artist’s lifestyle and brand in addition to their music.

Tiwa Savage offered thoughts on how Burna Boy, Davido, and Wizkid—her fellow Afrobeats artists—have stayed relevant by putting their fan relationships first.

According to the award-winning artist, it’s not solely about the music; artists must also be mindful of their fashion choices and overall relatability.

In her words:

“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.

She went on to stress that building a solid fanbase is crucial for long-term success.

“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” Tiwa Savage added.