Dere Awosika, others billed for 22nd edition of NECCI PR roundtable holding in Lagos October 27, 28

Founder/Convener of the NECCI PR Roundtable, Nkechi Ali-Balogun has said the 22nd edition of the roundtable will be holding on Thursday October 27 and Friday October 28, 2022 in Lagos at Eko Hotel & Suites, Victoria Island. 

According to Ali-Balogun the theme of this year’s conference is, ‘The Danger of the Single Story: Communication and Reputational Crisis in Africa’.

According to her, “We believe that Africa, as the next global frontier, needs to tell her stories and tell them well. We need to champion this new drive to reshape our continent and change that single story of Africa and Nigeria in particular as “a place of catastrophe”. The narrative of the continent is that of war, poverty, terror, corruption, disease and irrespective of the standard of education and achievements, it is looked down upon and ridiculed everywhere.”

The PR veteran explained that the 2022 edition would be interrogating and dissecting the power of balanced stories in changing the narrative of Africa.

Ali-Balogun further hinted that, “NECCI PR believes as one conversant with the history and reputation of Africa, we can help find a more structured and definitive way to tell our stories, which could herald the emergence of a movement for change as well as a new narrative to overcome the negative voices that have overshadowed the continent for decades.”

The Keynote Speaker for the Roundtable is Dere Awosika, Chairperson, Access Bank Plc. Other speakers include Mpumelelo Zondi from South Africa and Dr David Mrisho from Tanzania and a host of expert panelists moderated by Mr. Bolaji Okusaga, Managing Director, Precise.