After Amazon announced that it’s retiring Alexa.com on May 1st, 2022, just a month after it celebrates its 26th anniversary.
For media owners who hinged their business model and functionality on Alexa, they benefit more that the basic offering of Alexa Ranking, which is majorly about web traffic and SEO audits – the third party website positioned them for huge business gains especially in comparison to their competitors.
The game has changed!
Already, the company has stopped renewing client subscriptions as of December 8.
“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more,” a statement from the company reads.
The Amazon-owned website is known for providing ranking for the world’s most popular websites. The data is collected from a small section of web users who use the company’s traffic monitoring software and/or browser extension. The data is often captured and referenced in various analyses, news and public resources.
Alexa says that paid users of the service can export their data and delete their accounts.
Online users have often used the service to gauge their popularity against competitors online. However, this has not been without skeptics who have accused the company of making up numbers.
Similarweb, Tranco, and Comscore offer the same services.
