Senator Natasha Akpoti emerged as the most searched Nigerian in Google’s 2025 Year in Search report. She led a list influenced by key political developments, cultural moments, and national conversations.
According to Google, the Kogi Central lawmaker attracted “unprecedented public interest” as Nigerians turned to Search to follow her growing political prominence.
The report highlights that 2025 was a year when Nigerians relied on Google to keep up with rapidly unfolding news, from local political events to global conflicts like the Israel–Iran war and the US Elections. Google noted that these trends show “a nation keenly following both domestic and international shifts.”
The passing of former President Muhammadu Buhari also sparked a surge in search activity, as citizens revisited his legacy and examined his influence on Nigeria’s political history.
Sports enthusiasts drove searches following the death of former Super Eagles goalkeeper Peter Rufai, with many users looking to “relive his defining moments on the pitch,” according to the report.
Entertainment dominated public attention. Gospel hit Oluwatosin (Jesus Is Enough) by Tkeyz ft. Steve Hills was the most searched song, followed by Fido’s Joy Is Coming and Davido and Omah Lay’s With You.
In Nollywood, director Kemi Adetiba ranked among the most searched figures, boosted by the success of her series To Kill a Monkey, which Google called “the most searched local show of the year.”
Beyond news and entertainment, Nigerians turned to Search to understand internet culture. The viral ‘Labubu’ trend topped the year’s most asked questions, while curiosity about the meaning of “Achalugo,” popularised by the YouTube film Love in Every Word, also rose sharply.
Food and lifestyle searches reflected evolving tastes, from Chinchin recipes to the trending Pornstar Martini and health-focused Ginger Shots.
Commenting on the report, Google’s Communications & Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade, said: “The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention.
“Whether it’s tracking the biggest headlines, reflecting on the icons we lost or understanding the latest slang, Nigerians are using Search to actively engage with the world around them.
