Rechristened rap artist and entrepreneur ‘Ye’, formerly known as Kanye West, who has recently been in news for his objectionable social media activities, is now trying to make a grand entry in the crypto sector, with his plans to introduce his “own blockchain”. This follows media speculation reports that West a.k.a Ye is planning to launch his own crypto token.
The rap icon and entrepreneur has announced plans to launch his blockchain, signaling his ambition to build a digital empire on his terms. Known for pushing boundaries in fashion, music, and business, Ye is now focusing on building his financial ecosystem, signaling that he’s not just playing the game; he wants to rewrite the rules.
Of late, several celebrities from politics to entertainment to sports have tried to take massive scoops of money from the crypto sector by launching their tokens or “memecoins” whose market cap and supply are heavily managed by few investor groups, often resembling a monopolistic market system.
From U.S. President Donald Trump’s $TRUMP memecoin to Argentine President Javier Melei’s $LIBRA crypto token, several of these suddenly announced projects have come under heavy criticism from the crypto industry for alleged insider trading and pump and dumps.
West made the revelation in a tweet, sharing a photo of text messages from an individual named Edward. The messages suggested that Ye has enough influence to build his blockchain, potentially called “YZYCHAIN.”
The text further outlined how projects like Cardano took years to fully develop and raised billions in the process. The idea was that Kanye could fork Solana or even Dogecoin to create a network where users mine tokens to support the ecosystem.
But that’s not all. Ye attacked existing memecoins saying they are fake and intends to launch a coin of his own. But he set off a firestorm with a suggestion for a token called “Swasticoin,” a name associated with Nazi Germany. That has only fueled the backlash against his recent comments about the Jewish community.
Ye has been exploring multiple blockchain networks, naming Ethereum, Solana (spelled “Solona” by Ye), BNB Chain, and Hyperliquid. And he’s also apparently very interested in connecting with Binance co-founder Changpeng “CZ” Zhao.
He even reshared one of CZ’s posts attacking decentralized exchanges. CZ later reacted with a thinking emoji and a remark about Ye’s skyrocketing follower count.
Sources close to Ye have confirmed that he is planning to launch a token next week, with 70% of its supply reserved for himself. The report also mentioned that the token might be called “YZY,” suggesting it could be a different project from “Swasticoin.”
This isn’t Ye’s first attempt at monetizing Nazi imagery. He recently sold T-shirts labeled “HH-01,” believed to stand for “Heil Hitler,” featuring a Swastika. The controversy escalated when a Super Bowl commercial directed viewers to his website, though it didn’t explicitly advertise the shirts before the site was taken down.
While Ye has declared, “Time to launch my own blockchain,” his erratic behavior leaves room for uncertainty. Whether he follows through or abandons the idea remains to be seen.