Elon Musk, the CEO of Twitter, has stated that the platform provider will soon reveal a plan with more affordable costs for small businesses interested in the platform’s verification badge.
This was in response to user criticisms that the $ 1,000 monthly subscription charge for businesses is too excessive.
In response, Musk stated that the $1,000 fee would only apply to “larger” organisations.
He said, “We will have a lower cost tier for small businesses but need to manage the onboarding of organisations carefully to prevent fraud. The $1000/month is meant for larger organisations.”
According to Twitter, “Verified Organisation is a new way for organizations and their affiliates to distinguish themselves on Twitter. Rather than relying on Twitter to be the sole arbiter of truth for which accounts should be verified, vetted organizations that sign up for Verified Organizations are in full control of vetting and verifying accounts they’re affiliated with.
It further added that, “Accounts affiliated with the organization will receive an affiliate badge on their profile with the organization’s logo, and will be featured on the organization’s Twitter profile, indicating their affiliation. All organizations are vetted before they can join Verified Organizations.
“We’ve already seen organisations, including sports teams, news organisations, financial firms, Fortune 500 companies, and non-profits join Verified Organizations and list their affiliated accounts publicly on their profiles. And starting from March 31, 2023, verified organisations are available globally. We are now sending email invitations to approved organizations from the waitlist.”
On March 31, 2023, the platform’s business verification, which awards a gold badge, became available internationally.
Twitter previously withdrew the verification badges of a number of people and organisations who declined to enrol in its verification programme in April.
