Liverpool recorded an annual pre-tax loss of £57 million for the financial year ending May 31, 2024, marking a £48 million increase compared to the previous year.
Despite the loss, the Premier League club saw their overall revenue rise by £20 million to £614 million for the 2023-24 period.
Commercial income also experienced significant growth, increasing by £36 million to a record £308 million, primarily driven by expansions in partnerships and retail activities.
This period marked Jürgen Klopp’s final season as Liverpool manager, during which the team secured the Carabao Cup, finished third in the Premier League, and reached the quarter-finals of both the FA Cup and Europa League.
Liverpool invested heavily in their senior men’s squad, spending approximately £165 million on transfer fees to sign Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch.
However, missing out on the Champions League for the first time since 2016-17 led to a £38 million drop in media revenue, which fell to £204 million.
This was partially offset by an increase in Premier League media revenue, reflecting Liverpool’s stronger performance in the 2023-24 season compared to their fifth-place finish in 2022-23.
Liverpool ‘strongest brand’ in Premier League
Liverpool’s new Anfield Road Stand opened during the 2023-24 season, contributing to a £22 million increase in matchday revenue, which rose to £102 million. This growth was also supported by a higher number of competitive games hosted at the stadium.
However, the club faced a £38 million rise in administrative costs, which reached £600 million, driven largely by increased salaries and overhead expenses.
Liverpool noted that matchday costs have risen by nearly 80% over the past eight years, while staff costs have surged by 86% since 2018, reaching £386 million.
“Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability,” said Jenny Beacham, the club’s chief finance officer.
Liverpool, now led by manager Arne Slot and currently dominating the Premier League with a 13-point lead over Arsenal, recorded an impressive 1.5 billion social media engagements and gained a record 37 million new followers across its social platforms.
According to Brand Finance’s 2024 report, Liverpool holds the distinction of having the strongest brand among all Premier League clubs.
“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth,” Beacham added.