The Fulham and Nigerian Super Eagles star, Alex Iwobi, has brought festive cheer to east London this Christmas season by launching a pop-up Christmas shop to support local residents facing financial challenges.
The shop, aptly named “Alexpress,” offers free food, including turkeys, to families struggling to afford their holiday meals.
This thoughtful initiative underscores Iwobi’s dedication to giving back and making a positive impact in his community.
BBC Sport Africa visited the shop to capture Iwobi in action, personally handing out food items with warmth and kindness to appreciative locals.
Through this act of generosity, Iwobi not only provides essential groceries but also fosters a sense of unity and hope among residents.
His efforts highlight the true spirit of the season—compassion, generosity, and community support.