Business Adidas takes lead following Kanye West deal exit Alagbe Shenayon Apr 17, 2024 Adidas has rebounded from its challenging partnership with rapper Kanye West and anticipates achieving profits of €700m (£598m) in…
Sports Germany fans banned from buying number 44 kits over Nazi symbolism Alagbe Shenayon Apr 2, 2024 Adidas has prohibited football enthusiasts from purchasing customized German football jerseys bearing the number 44, following…
Sports Liverpool’s Trent Alexander-Arnold inks lucrative deal with Adidas Alagbe Shenayon Nov 26, 2023 Liverpool’s Trent Alexander-Arnold has secured a highly profitable multi-year agreement with Adidas, elevating him to one of the…
Business Puma’s CEO becomes Adidas new boss Toyibat Ajose Nov 8, 2022 Adidas said Tuesday that Bjorn Gulden, chief of rival outfitter Puma, would take over as its Chief Executive Officer as the German…
Business Adidas ends partnership with Kanye West following anti-semitic comments Toyibat Ajose Oct 25, 2022 Adidas, the German sportswear company, announced the end of its partnership with Kanye West on Tuesday, following the…