Nigerian musician Divine Ikubor, better known by his stage name Rema, has sent out a warning to record labels that are attempting to imitate his sound and brand their talents similarly.
The singer has made suggestions that some record firms are attempting to copy his music style and persona in an attempt to model their musicians after him.
Record companies should be less clone-focused and more inventive, Rema pleaded.
On his X handle, he wrote: “Labels get creative, stop trying to clone me.”
The ‘Calm Down’ singer also boasted that he “made Afrobeat EP’s a Big statement. Every new Artist since 2019 ate from the same template. Uh oh.”
See posts below:
Labels get creative, stop trying to clone me.
— REMA (@heisrema) April 27, 2024
smh, tf is dis https://t.co/OXHLwiOu8u
— REMA (@heisrema) April 27, 2024
They wanna live fast
They take the crazy advance
The music is fueled by pressure
Then they dump it on y’all.The new age Afro cycle, I love it.
— REMA (@heisrema) April 27, 2024
no new music. sorry. I’m Too big for fake PR bye! pic.twitter.com/b1GicZiDuR
— REMA (@heisrema) April 27, 2024
In a different story, Rema hinted that he considers himself on par with Wizkid, Davido, and Burna Boy.
Burna Boy, Wizkid, and Davido are globally recognized as the top Nigerian/Afrobeats artists and are collectively known as the “Big 3.”
Rema is now laying claims to the elite list. In a recent X post, the ‘Calm Down’ crooner asserted that he is now in that league when he wrote: “No more Big 3 there’s now a Big 4.”
His post sparked a variety of responses, with some agreeing with his assertion, while others argued that despite his streaming and chart successes, he requires years of consistent performance to truly earn such a comparison.
