The renowned musician and Afro-pop icon, Innocent Idibia, better known by his stage name 2Baba, made a seismic declaration that completely upended the Nigerian music scene.
The lengthy collaboration between the veteran singer and his management team came to an abrupt end with the public announcement that came from an Instagram post by manager Efe Omorogbe, CEO of talent management firm Now Muzik.
In a public statement, Now Muzik, the music management organisation, revealed that 2Baba and the company have been partners for an astounding twenty years.
Omorogbe conveyed heartfelt gratitude for the privilege of collaborating with 2Baba, emphasizing that their partnership extended far beyond the confines of mere professionalism.
In turn, 2Baba humbly acknowledged the invaluable contributions of Omorogbe and the Now Muzik team to his illustrious career, expressing deep appreciation while acknowledging the bittersweet truth that even the most fruitful partnerships must eventually come to a close.
He wrote: “Everything I’ve been able to achieve is a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them.”
Recall that Now muzik declared the end of the 20-year association with 2Baba
On Wednesday, Now Muzik’s Facebook page disclosed the official separation, which is effective right away.
Omorogbe, Co-founder and Chief Executive Officer of Now Muzik expressed gratitude for the collaborative journey with 2Baba.
Omorogbe acknowledged the milestones achieved during their collaboration, resulting in a significant contribution to the growth of Nigeria and Africa’s entertainment industry.
