Nigerian content creators to have Instagram monetisation feature in June – Meta

Starting from June 2024, Nigerian content creators will have the opportunity to monetize their content, as announced by Meta.

On Thursday, Meta, the parent company of social media platforms Instagram, WhatsApp, and Facebook, made this announcement.

Meta’s President of Global Affairs, Sir Nick Clegg, discussed this matter during a visit to President Bola Tinubu at the State House in Abuja, leading a delegation from Meta Platforms Incorporated.

“Sir Clegg also said Meta will introduce in June 2024 a feature on its Instagram app that will allow Nigerian creators to monetize their content to enable them to earn a living using the app,” presidential spokesman Ajuri Ngelale said in a statement.

Quoting Sir Clegg, Ajuri said the Meta chief thanked Tinubu for an executive order he issued which enabled the landing of the Meta-backed deep-sea cable in Nigeria.

“It is an extraordinary infrastructure project. When it comes on stream in the first quarter of 2025, it will be twice as much as the capacity of all subsea cables that exist,” he said.

“We buried the cable 50 percent deeper than any other subsea cables under the seabed. It is more powerful and more extensive in terms of its geographical connectivity. It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent.”

During the event, President Tinubu expressed his desire for Meta to increase its investment in Nigeria, particularly in the younger demographic, alongside Sir Clegg, who also addressed the attendees.

“For us in Nigeria, we have a vibrant, gifted, and resourceful youth population. Recognizing that the future is most likely to be AI-enabled, we have to prepare our youths and make them ready to compete and participate in the global economy,” Tinubu said

“I can assure you that Nigeria is open for business. We want to lead the African continent in digital technology. Data is valuable to our development. We are ready to cooperate on technological advancements. It is the only way to go. We need a collaboration that will be a win-win for all.”